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Lazy Lions

Category

Branding

Year

Q1 & Q2 2024

Client

Lazy Lions

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Bold Rebrand Ignites Web3 Community Spirit

Lazy Lions, a vibrant 102k-strong online community, has roared into the Web3 bull run with a bold new digital rebrand by JH Studio. Designed to reignite engagement, the rebrand fuses a gritty grunge aesthetic with dynamic illustrations, capturing the rebellious energy of the space. This fresh identity redefines what it means to be part of a Web3 community—raw, creative, and united under a renewed sense of purpose.

Challenge

Can Lazy Lions harness the power of their bold rebrand to not only capture attention but also unite their 102k-strong community for the next era of Web3?

Lazy Lions’ brand strategy focuses on revitalising its community with a bold, grunge-inspired aesthetic, fostering deeper engagement, and positioning itself as a leader in the dynamic Web3 space through innovative design and storytelling.

The brand design combines a gritty, grunge-inspired look with dynamic illustrations, creating a visually striking identity that resonates with the Web3 community. It emphasises boldness, creativity, and a rebellious, forward-thinking spirit.

The UI design blends edgy, modern elements with intuitive navigation, offering a seamless, engaging user experience. Its bold visuals and dynamic interface encourage exploration, perfectly complementing the brand’s Web3-centric identity.

The UX design prioritises community interaction and ease of use, ensuring a smooth, immersive experience. It fosters engagement through intuitive features and a user-friendly interface, enhancing connectivity within the Web3 ecosystem.

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